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2019 Runerra Technologies Inc. 
  • bpulgam

Updated: 5 days ago

We hope you are doing well and staying safe.

It's been amazing to see how friends,

neighbors, strangers, and local businesses across the country are coming together to help each other overcome these extraordinary times.


Given the nature of our platform, we realize we have a unique opportunity to help our community. We're launching new features and initiatives starting today to help support you and those you love get what you need wherever you are!


PIKUP IS DONATING 5% TO FEEDING AMERICA 🌎

Starting today until April 20th, Pikup will donate 5% of anything bought through the platform to a local food bank through Feeding America.

We want to mobilize anyone out there through Pikup to provide a pick-me-up for friends, family, or neighbors while supporting a great cause.


HOW YOU CAN YOU HELP? 🏘

Know a friend or neighbor who can use an extra hand with errands over the next few months? Use Pikup to help coordinate trips to local grocery stores with your

neighborhood, and help limit exposure together.

If you think your neighborhood/building

could benefit from Pikup, and need some help getting it started, please let us know by clicking the link below.

Bring Pikup to Me: pikup.io/groups

HELP US SPREAD THE WORD

If you think Pikup can help others in your network, please consider sharing the message below online, or via Nextdoor and help us spread the word! You can find us using our handle @trypikup on all platforms.

Have a friend or neighbor who can use an extra hand with errands over the next few months, or need some help yourself? Use @trypikup to organize or request trips to grocery stores and restaurants with your neighbors for free. The app takes care of notifying neighbors and handles payment in-app making it super easy to get what you need and help each other stay safe. Learn more about Pikup here: pikup.io/getstarted

NEW FEATURES ✨

We're also unlocking new features to make it even easier to get started. Update the app to check them out!


PIKUP PERKS ARE NOW AVAILABLE EVERYWHERE

Our partners Target, Starbucks, Chipotle and others will now offer you perks at all of their locations. It's even easier to get rewarded for helping your friends and neighbors.


Check out all of the perks available here: pikup.io/pikup-perks


REQUEST A PIKUP

Can't go out yourself? Pikup Poke allows you to notify nearby friends and neighbors when you need something. Pikup automatically batches Pokes together and will notify the next person that is available to make a Pikup.


READY TO GET STARTED? 🥳

First time doing a Pikup? Or need some help getting your group setup? Click the button below to get started.

Get started at: pikup.io/getstarted

We've been inspired by all the good people out there and hope our platform can help empower many more. As always, you can reach anyone on our team with questions or ideas at our team email address: hello@pikup.io or via text at 612.405.8945.


Stay Safe and Take Care!


With Love,

- Team Pikup

Bharat, Ashley, Sam and Josh

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  • bpulgam

Updated: Jan 20

When we started Runerra in July of 2018, we had no idea the incredible journey we would be on.


After a lot of learnings over the last 12 months and ahead of our campus expansion to UW-Madison, we wanted to make a few changes around our brand and messaging to better reflect what we are about.


Why Pikup?


As we continued to see our app mature, we realized more and more that the closer we act as a delivery service, the closer we got to becoming one. Previously, Runners felt like delivery drivers (that running was a part-time job), and buyers because of this didn't, run themselves. Early campaigns like Deals Delivered showed us how strong the allure of last-mile services today are and that we needed to be radically different to make sure our users saw the distinction from the start.


Our goal is to make sure people know that anyone can be a Runner or Buyer. More often than not, the best users on our app did both. We realized "Runerra" didn't reflect this.


We wanted to unify around a single "verb." Similar to how "Venmo me" or "I'll get an Uber" packs everything the company does into an action. We wanted something that our users could use in regular speech to summarize the action that the group was about to take.


We've in the past tried Run and Favor, but never really saw it grab like we imagined. We asked users, and they felt the same way. But we could all agree on one thing, when a runner was out doing a run; they were, in fact, picking up what their friends, neighbors, and family needed.


Thus was born, Pikup. A single word that now reflects what a group of friends can expect when they use our app. One party is doing the Pikup, and the other requesting items onto the Pikup. Similar to how on Venmo, one party is requesting the money, and one party is paying.

Messaging and Colors


We've also removed language around "runner" and "buyer" to eliminate confusion for users and merchants alike. Since we needed to strive to get users to do both actions, it didn't make sense for us to label them separately like other services do.


We also refreshed our colors to what our users believed reflected "shopping," "eCommerce," and "retail." Reflected now in the Green we currently use across our brand.


We believe these changes around branding and messaging will help remove confusion, simplify the experience, and create stronger brand awareness within markets that we grow into.


If you have any feedback or want to share your thoughts, please let us know at bharat@pikup.io.


Thanks for Reading! Until next time...

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